Special Report: The Future of Search Engine Technology

April 06, 2007 01:45 PM Eastern Daylight Time
Special Report: The Future of Search Engine Technology
PRINCETON, N.J.--(BUSINESS WIRE)--IncreMental Advantage announced today that it will release its unique research report on “The Future of Search Engine Technology” in mid-April.
This report will be read by senior executives at search engine companies, interactive agency professionals, interactive marketing directors employed by mid- to large-sized companies and by the investment community (portfolio managers, investment bankers, private equity professionals and venture capitalists).
This report will feature interviews with several of the nation’s foremost authorities on search technology. Interviewees include: Christine Churchill, President, Key Relevance
Bruce Clay, CEO, Bruce Clay Inc.
Paul W. Garrity, Partner, Kelley Drye & Warren
Harry Gold, Founder/Managing Partner, Overdrive
Clifford M. Gross Ph.D., CEO, UTEK Corp.
Greg Hartnett, President, Best of the Web
Rob Langfeld, President, Blogsvertise
Brian Lewis, Vice President of Marketing, Engine Ready
Gregory Markel, Founder/President Infuse Creative, LLC
Charles Meyer, Business Development 7Search.com
Richard Pollack, Founder, President, and CEO, BeyondROI.com
Richard Stokes, Founder, President, and CEO, AdGooroo
David Terry, Vice President of Marketing, Hot Banana
Amanda Watlington, Ph.D., APR, Searching for Profit
Derrick Wheeler, Senior Search Strategist Acxiom
Daniel Yomtobian, CEO ABC Search.com
Topics include:
Search engine optimization and website taxonomy
Keyword optimization and web analytics
Bidding strategies for keywords
Revenue models of leading search companies
Deep search
Presentation of search results
Localization of search results
Algorithms that drive leading search engines
David Wanetick, Managing Director of IncreMental Advantage said, “We are delighted to prepare the only research report that gives senior executives from search engines the opportunity to discuss their technologies. We look forward to publishing the only research report that gives senior interactive marketing executives and investors insight into breakthrough developments occurring in search technology.”
About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at http://www.incrementaladvantage.com.
Contacts
IncreMental AdvantageTim Fleming, 609-919-1895 ext. 102tfleming@incrementaladvantage.com

Joost: my thoughts

Friday March 9, 2007
Joost Beta Impressions

I have been very impressed with the Joost team and the beta. Everyone has been very professional and expeditious in responding.

Having been on the beta for several weeks now I can say that this is going to be something everyone wants. We all know there are concerns of bandwidth, but that concern is going away little by little. The target audience is people at home or on the road who want to watch quality programming.

Joost has deals with Warner Brothers(WB), Viacom, CHUM, National Geographic, and countless other content providers. So the depth of video content is good.

I would like to see a news feed with localized news, weather, sports, etc

Maybe a show like Stern, Oprah, or one of the celebrities would seal the deal for Joost.

Installing the software was fairly straight forward, although on Vista you have to make some settings with the compatibility and how the program runs, once that is done you are set.

In the last the Joost team deposited two tokens, which I quickly send to friends. Waiting for more....

I really do believe based on what I have read that this is going to be HUGE, regardless of the players entering the market. This is the wave of the future and Joost has the money and knowledge to make it happen.

Posted by: Victor Caballero