tag:blogger.com,1999:blog-9659552843158237262009-02-28T22:56:17.994-08:00Victor Caballerohttp://www.blogger.com/profile/05046629473488348960victorcab@gmail.comBlogger2125tag:blogger.com,1999:blog-965955284315823726.post-84182036161575531712007-04-07T12:48:00.000-07:002007-04-07T12:57:40.416-07:00April 06, 2007 01:45 PM Eastern Daylight Time<br />Special Report: The Future of Search Engine Technology<br />PRINCETON, N.J.--(BUSINESS WIRE)--IncreMental Advantage announced today that it will release its unique research report on “The Future of Search Engine Technology” in mid-April.<br />This report will be read by senior executives at search engine companies, interactive agency professionals, interactive marketing directors employed by mid- to large-sized companies and by the investment community (portfolio managers, investment bankers, private equity professionals and venture capitalists).<br />This report will feature interviews with several of the nation’s foremost authorities on search technology. Interviewees include: Christine Churchill, President, Key Relevance<br />Bruce Clay, CEO, Bruce Clay Inc.<br />Paul W. Garrity, Partner, Kelley Drye &amp; Warren<br />Harry Gold, Founder/Managing Partner, Overdrive<br />Clifford M. Gross Ph.D., CEO, UTEK Corp.<br />Greg Hartnett, President, Best of the Web<br />Rob Langfeld, President, Blogsvertise<br />Brian Lewis, Vice President of Marketing, Engine Ready<br />Gregory Markel, Founder/President Infuse Creative, LLC<br />Charles Meyer, Business Development 7Search.com<br />Richard Pollack, Founder, President, and CEO, BeyondROI.com<br />Richard Stokes, Founder, President, and CEO, AdGooroo<br />David Terry, Vice President of Marketing, Hot Banana<br />Amanda Watlington, Ph.D., APR, Searching for Profit<br />Derrick Wheeler, Senior Search Strategist Acxiom<br />Daniel Yomtobian, CEO ABC Search.com<br />Topics include:<br />Search engine optimization and website taxonomy<br />Keyword optimization and web analytics<br />Bidding strategies for keywords<br />Revenue models of leading search companies<br />Deep search<br />Presentation of search results<br />Localization of search results<br />Algorithms that drive leading search engines<br />David Wanetick, Managing Director of IncreMental Advantage said, “We are delighted to prepare the only research report that gives senior executives from search engines the opportunity to discuss their technologies. We look forward to publishing the only research report that gives senior interactive marketing executives and investors insight into breakthrough developments occurring in search technology.”<br />About IncreMental Advantage: IncreMental Advantage is a think tank that publishes breaking research developments on issues ranging from advertising to water utilities. Our research is highly regarded among institutional investors and senior executives from all over the world. The world’s largest companies sponsor and send their senior executives to our conferences. Our research and events are dedicated to helping senior executives and institutional investors achieve “IncreMental Advantages” in their fields of expertise. Visit IncreMental Advantage online at <a href="http://www.incrementaladvantage.com/" target="_blank" shape="rect">http://www.incrementaladvantage.com</a>.<br />Contacts<br />IncreMental AdvantageTim Fleming, 609-919-1895 ext. 102<a href="mailto:tfleming@incrementaladvantage.com" target="_blank" shape="rect">tfleming@incrementaladvantage.com</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/965955284315823726-8418203616157553171?l=rehearsalstudio.blogspot.com%2Findex.html'/></div>Victor Caballerohttp://www.blogger.com/profile/05046629473488348960victorcab@gmail.com0tag:blogger.com,1999:blog-965955284315823726.post-88749794230791930072007-03-10T07:27:00.000-08:002007-03-10T07:36:33.922-08:00Friday March 9, 2007<br />Joost Beta Impressions<br /><br />I have been very impressed with the Joost team and the beta. Everyone has been very professional and expeditious in responding.<br /><br />Having been on the beta for several weeks now I can say that this is going to be something everyone wants. We all know there are concerns of bandwidth, but that concern is going away little by little. The target audience is people at home or on the road who want to watch quality programming.<br /><br />Joost has deals with Warner Brothers(WB), Viacom, CHUM, National Geographic, and countless other content providers. So the depth of video content is good.<br /><br />I would like to see a news feed with localized news, weather, sports, etc<br /><br />Maybe a show like Stern, Oprah, or one of the celebrities would seal the deal for Joost.<br /><br />Installing the software was fairly straight forward, although on Vista you have to make some settings with the compatibility and how the program runs, once that is done you are set.<br /><br />In the last the Joost team deposited two tokens, which I quickly send to friends. Waiting for more....<br /><br />I really do believe based on what I have read that this is going to be HUGE, regardless of the players entering the market. This is the wave of the future and Joost has the money and knowledge to make it happen.<br /><br />Posted by: Victor Caballero<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/965955284315823726-8874979423079193007?l=rehearsalstudio.blogspot.com%2Findex.html'/></div>Victor Caballerohttp://www.blogger.com/profile/05046629473488348960victorcab@gmail.com0